In this excerpt from a 2001 television broadcast on the Figueroa Corridor Huell Howser asks Darryl Holter, manager of the Shammas Group, the owners of Felix Chevrolet, about the history of this business and its rooftop sign. This document was submitted to the Cultural Heritage Commission by WAHA as part of its deliberations.
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Biographical notes from various sources on the originator of Felix Chevrolet, his friendship with Pat Sullivan, the creator of the cartoon Felix the Cat, and how the famous sign was built. This document was prepared by WAHA and submitted to the Cultural Heritage Commission as part of its deliberations.
This is a PDF file. Click here to view the document.
Los Angeles Historic-Cultural Monument Designation Application Felix Chevrolet Showroom & Sign / 3330 South Figueroa Street
EXPANDED ARCHITECTURAL & HISTORIC SIGNIFICANCE STATEMENT
by Jim Childs
The Felix the Cat neon sign and Chevrolet showroom at Jefferson and Figueroa are as well known an icon to Southern Californians as our City Hall, Disneyland’s Castle, the Queen Mary or the Hollywood sign. There is hardly a local child, since this landmark Cat sign was installed in 1959, that hasn’t eagerly awaited its magical appearance while traversing the Harbor Freeway. Ask any adult today who grew up in the Southland about Felix the Cat and the majority will first respond with a memory related to the Cat-sign; the animated films or the comic strip character are a distant second.read more...